Energy Independence

"Zabaleen" is the Arabic term for those visionary and enterprising people whose culture revolves around recycling. The Zabaleen are experts at "transforming one man's garbage into another man's gold" and aspire toward a net zero-waste economy. Applied and supported this could lead to true energy independence, not only by radically reducing our demand for "raw materials" and hard to extract natural resources but by recycling other less obvious phenomena and materials that are now wasted.

Thursday, June 3, 2010

Waste water ad

This speaks to the wastewater and contamination issues we hope to be working on with Hebrew University -- obviously with the right investment and oversight and technology these tragedies never have to happen, but many companies "externalize" the costs of production in order to boost profit margins, and lead us to believe that contamination is an inevitable adjunt to industry, the so called "price of progress". In fact they are just unscrupulous and insensitive. As we say in our song 'talkin trash': "when we gonna learn that one man's gold creates another's garbage" (see http://melodic-mnemonics.blogspot.com/2009/01/talkin-trash.html.) I look forward to when we properly price the processing of production residuals such that the bad companies cannot compete with the responsible ones.

Share the ad that the Financial Times wouldn't publish and make sure as many people as possible see it.

By:Amnesty International UK

May 20 at 9:43pm · Comment · · View Feedback (1)Hide Feedback (1) · Share

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